After years of writing about technology, hearing vendor pitches, and interviewing for marketing jobs, I’ve come to see that there’s a problem with product messaging in the IT industry. The roots of it seem to run quite deep in the industry.
Here are five reasons why companies have problems with messaging:
Every so often, I go back to take a spin through the Google Workspace Marketplace to see the latest and greatest add-ons available. Google has taken some positive steps when Google Workspace was still called Google Apps to offer add-ons that enable simple code-free integrations between their applications such as Gmail and third-party SaaS applications.
Increasingly, over the past few months, my personal email — a Gmail account — I’ve had since the beginning is almost useless due to spam. Combined with my lingering issues over the Gmail UI, I reconsidered and got myself a Hey.com account. It still has the new email account smell.
Here are some of the joys I’m rediscovering with a fresh email account:
It’s for personal email only
Over the years, my Gmail and willkelly.com emails became intermingled, mostly when I was a freelance writer. Since day 1, I use my Hey.com for only personal email. It’s not for pitches. It’s not for my opensource.com contributions either.
I can track important personal email
Recently, I used my Hey.com email to sign my Mom up for her Covid vaccination. Using a clean email account gave me confidence that these most important emails wouldn’t get lost in the spam repository that my personal Gmail account has become.
Hey.com does break new ground in email
I went back and forth over whether to purchase a Hey.com email account. The email experience has long been ruined for me because of spam. While I didn’t quite get the filtering features during my Hey.com trial, I’ve come to appreciate them after seeing them in action. Hey.com does restrict you to their email client, which feels like a step backward somehow. The bright spot is that the Hey.com user interface is relatively novel, with many of the same design sensibilities I enjoy using Basecamp.
I shared my thoughts about the new world of remote work during a recent IDG TECHtalk Twitter Chat that Network World picked upp.
A4) Scaling up remote access and chat/collaboration tools top my list of lessons. Content management gaps are also going to rear their ugly head for some organizations and offer lessons (not everybody may take heed the content management lessons though). The #IDGTECHtalk— Will Kelly (@willkelly) March 26, 2020