Digital technology drives customer insights for brick-and-mortar retailers

Embracing the digital consumer through technology is a must for retailers in today’s economy. A savvy retailer with a mobile app and voice technology can leverage customer insights to drive new sales and improve loyalty programs to enhance customer engagement. Shoppers often reach for their mobile phone first, whether it’s to research a product or… Continue reading Digital technology drives customer insights for brick-and-mortar retailers

Writing topics I hope to tackle in 2019

I had a nice week off between Christmas and New Years. Too often in the past, I’d forget to slow down for a couple of days to catch my breath, reflect,, and make plans for the next year. One thing I thought about was what writing topics I want to tackle in 2019. Here are… Continue reading Writing topics I hope to tackle in 2019

Some of my content development goals for 2019

As 2018 comes to a close, I’ve begun to start thinking about some content goals for the next year. My intent has always been to have the right mix of personal and professional writing projects to keep me busy. While my day job has been quite demanding the past few months, my freelance writing projects… Continue reading Some of my content development goals for 2019

It’s coming up to the end of the year

Thanksgiving snuck up on me this year. It caught me by surprise. So much so, I’ve been tallying up all the things I hope to get done by December 31, 2018. Here’s a few of the items I have on my to-do list for the end of the year: Finish up some big projects at… Continue reading It’s coming up to the end of the year