After years of writing about technology, hearing vendor pitches, and interviewing for marketing jobs, I’ve come to see that there’s a problem with product messaging in the IT industry. The roots of it seem to run quite deep in the industry.
Here are five reasons why companies have problems with messaging:
Creating content – writing in particular – can be a very solitary pursuit. Even so, the isolation of the pandemic adds an additional layer of stress and anxiety because of personal and professional pressures that the creator, reviewers, and designers might be under.
Here are some tips to help if you’re feeling a bit more strain creating content during the pandemic:
Like many folks, 2020 was a trying time for me because of the pandemic. I’ve stepped back and now realize everything I have to be thankful for personally and professionally. There were a few low points during the height of the pandemic, mind you.
I seem to spend so many of my waking days in Microsoft Office. When I get the chance, I like to switch it up and use another application for writing. After spending the last year using Dropbox Paper to write blog posts, I switched over to Google Docs and I’m finding out I like it.
My headline says it all. I want a do-over for my start of summer 2020. It’s Memorial Day weekend. I took today off and spent the morning reading and spent some time on some personal writing projects in the afternoon that seem to always get blown off for billable work.
Here’s the rest of my Friday in review:
I slept in a bit late this morning because I had the day off from work.
My morning was spent on the couch reading for myself.