There’s a law of diminishing returns you have to watch out for when you’re developing thought leadership and other content. “Perfect is the enemy of good,” according to Voltaire. It’s possible to work on content for too long. For example, creating a PowerPoint deck that takes for months. Or, the fact sheets and white papers… Continue reading The law of diminishing returns and content development
Tag: Writing
Random and recent projects: It’s way too hot outside edition
We are experiencing some record heat in Northern Virginia right now. It’s so hot I’m staying inside to catch up on some personal and freelance projects and not going to the pool. Here are some things I’m working on this weekend: Some willkelly.com content updates because I’m amid a professional rebrand Kicking off a new… Continue reading Random and recent projects: It’s way too hot outside edition
Empathy and the technical writer
Photo by Shane Rounce on Unsplash The longer I spend in the IT industry as a technical writer, the more I come to see my job is more about people than ever before. By that, I mean that the technology part is easy. The people part can be complex, so I try to lead with empathy… Continue reading Empathy and the technical writer
5 lessons I’ve learned from coaching writing
Photo by Markus Spiske on Unsplash My work as a technical writer sometimes means that I have to coach solutions architects and other technical people in the fine arts of writing. It’s a part of my work that I’ve come to find a new appreciation for over the past few years. Here are some lessons I’ve… Continue reading 5 lessons I’ve learned from coaching writing
Writing topics I hope to tackle in 2019
I had a nice week off between Christmas and New Years. Too often in the past, I’d forget to slow down for a couple of days to catch my breath, reflect,, and make plans for the next year. One thing I thought about was what writing topics I want to tackle in 2019. Here are… Continue reading Writing topics I hope to tackle in 2019
The secrets I’ve found about personal publishing
As Summer 2018 comes to a close, I came back with a renewed energy to write more things on my own. I took a look at some of the mistakes I’ve made in the past and came up with some new rules for myself. Here are some secrets I learned for myself about personal online… Continue reading The secrets I’ve found about personal publishing
Indecision and the evolution of my personal websites
Years ago, I thought it was a good idea to publish both a professional website and a personal blog. It was around the time I was able to purchase willkelly.com and willkelly.org. I was a contract technical writer and figured that the sites would help people find me in search results. Then reality set in…… Continue reading Indecision and the evolution of my personal websites
