There’s a law of diminishing returns you have to watch out for when you’re developing thought leadership and other content. “Perfect is the enemy of good,” according to Voltaire. It’s possible to work on content for too long. For example, creating a PowerPoint deck that takes for months. Or, the fact sheets and white papers that snake through endless revisions. After rounds of unnecessary and contradictory reviews, the extra work ends up being a waste. The window of business opportunity closes. Team members must rush to put out a fire on another project. The content then goes to die amongst the cobwebs of a SharePoint site.Continue reading “The law of diminishing returns and content development”
Even in the day of mobile devices and Enterprise Social Networks (ESNs), organizations can’t escape the need to review business and technical documents for accuracy, completeness, and message. I’ve been a student of technical document reviews, for much of my career. In fact, I was a computer book technical reviewer during the great computer book over-publishing of the nineties.