The law of diminishing returns and content development

There’s a law of diminishing returns you have to watch out for when you’re developing thought leadership and other content. “Perfect is the enemy of good,” according to Voltaire. It’s possible to work on content for too long. For example, creating a PowerPoint deck that takes for months. Or, the fact sheets and white papers… Continue reading The law of diminishing returns and content development

How cloud issues can trickle down to content development

Photo by Sebastian Herrmann on Unsplash I regularly discuss with a colleague the state of the cloud and how to make cloud messages resonate with readers He’s a solutions architect. I’m a technical writer. We work in allied professions, but he sees things I don’t see. What I came to see after a few discussions with… Continue reading How cloud issues can trickle down to content development

5 lessons I’ve learned from coaching writing

Photo by Markus Spiske on Unsplash My work as a technical writer sometimes means that I have to coach solutions architects and other technical people in the fine arts of writing. It’s a part of my work that I’ve come to find a new appreciation for over the past few years. Here are some lessons I’ve… Continue reading 5 lessons I’ve learned from coaching writing