5 things that COVID-19 remote work programs can learn from Yammer

Photo by Christina @ wocintechchat.com

Before Slack. Before Teams. Came Yammer. Microsoft acquired Yammer in 2012 when it still carried the moniker of a social networking company. As a technology and corporate culture, Yammer is forgotten by a whole generation of the IT industry, but the cultural principles are very applicable today.

Here are five things today’s corporate remote work programs can learn from Yammer’s story:

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4 reasons why Johnny can’t create messaging

Photo by Melanie Deziel on Unsplash

After years of writing about technology, hearing vendor pitches, and interviewing for marketing jobs, I’ve come to see that there’s a problem with product messaging in the IT industry. The roots of it seem to run quite deep in the industry.

Here are five reasons why companies have problems with messaging:

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