There’s a law of diminishing returns you have to watch out for when you’re developing thought leadership and other content. “Perfect is the enemy of good,” according to Voltaire. It’s possible to work on content for too long. For example, creating a PowerPoint deck that takes for months. Or, the fact sheets and white papers that snake through endless revisions. After rounds of unnecessary and contradictory reviews, the extra work ends up being a waste. The window of business opportunity closes. Team members must rush to put out a fire on another project. The content then goes to die amongst the cobwebs of a SharePoint site.Continue reading “The law of diminishing returns and content development”
I wrote a post entitled Confessions of a dyslexic technical writer about how I use my dyslexia as an advantage as a writer. The post still draws some feedback from other adult dyslexics.
Here are some other confessions I’d add to the post if I wrote it today:
I work in an industry that’s hungry to have their VPs, directors, and senior technical staff to become thought leaders. Informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality and know and show how to replicate their success. For their writers not so much…Continue reading “Is there a thought leadership double standard for writers?”