The law of diminishing returns and content development

There’s a law of diminishing returns you have to watch out for when you’re developing thought leadership and other content. “Perfect is the enemy of good,” according to Voltaire. It’s possible to work on content for too long. For example, creating a PowerPoint deck that takes for months. Or, the fact sheets and white papers… Continue reading The law of diminishing returns and content development

Is there a thought leadership double standard for writers?

I work in an industry that’s hungry to have their VPs, directors, and senior technical staff to become thought leaders. Informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality and know and show how to replicate… Continue reading Is there a thought leadership double standard for writers?